The British Academy for Training and Development offers a course on ceremonies, etiquette, protocols, and how to interact with VIPs. This course is for anyone looking to gain valuable skills in managing international media, understanding communication technology, and dealing with high-profile individuals.

The key to interacting with important people is to recognize that they are, first and foremost, human beings. There should be neither idolization nor simplification; an important figure represents an ongoing interaction between human nature and various social, cultural, and environmental factors. The social aspects of these significant individuals are essential to study, as they often have multiple social relationships.

An important person is defined by their comprehensive set of physical, mental, emotional, and social traits that set them apart from others. Their behavior is characterized by emotional balance, independence, self-confidence, a tendency towards scholarly activities, problem-solving ability, seriousness in work, and high ambition.

Who should attend? 

• Managers of institutions and companies.
• Businessmen who want to develop their skills in media management.
• Students and graduates of media colleges at various universities.
• Anyone who wants to develop his expertise to work in the field of dealing with VIPs.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• How to deal with different situations that require familiarity with the rules of transactions and official ceremonies.
• Introducing the rules governing the art of presenting ceremonies and the etiquette of dealing with important figures.
• Providing participants with the skills of using formal tables and learning about table etiquette, hospitality and clothing from a professional point of view.
• Developing the personal skills necessary to apply the rules and foundations of ceremony and protocol.
• Gaining experience in dealing with VIPs, and acquiring skills in etiquette and protocol for dealing with VIPs.

• Human nature and personality components
• Methods for identifying personality keys
• Attributes, characteristics and styles of senior officials
• Protocol and ceremony
  • Overview of protocol and protocol topics
  • Rules of public ceremony
  • Celebration ceremonies
  • Host country ceremonies
  • Medals, immunities, and privileges
  • Official meeting ceremonies
  • Protocol for senior leadership
• Etiquette
  • The concept of etiquette
  • Etiquette for receiving guests and official visits
  • Sitting etiquette and etiquette
  • Handshake and greeting etiquette
  • Etiquette of speaking, public speaking and listening
  • Electronic Communications Equity
  • Conference etiquette
  • The principles of preparing tables and banquets of all kinds, seating arrangements, and dining etiquette
• Common mistakes in preparing VIP visit programs
• Dates and principles of official VIP interviews
• The art of accompanying and dealing with VIPs
  • Dealing with VIPs
  • Escort etiquette
  • Excellence in public relations
  • Understanding different personality types
  • Dealing with difficult personalities
  • Social and emotional intelligence
  • Good tact, appearance, and keeping work secrets
  • Ethics in dealing with VIPs
  • The dynamic, committed personality required
• Protocol for the opening and closing sessions of conferences